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A luxury rug is not just decoration, not only an addition to your building. It is a testimonial in taste and character that expresses who you are. Therefore JoV takes your rug very personal, shaping all your wishes into an exclusive and unique piece that is 100% quality. That is 100% you.

The story of your JoV rug begins in nature, where we only pick the finest raw materials: wool. silk, linen, mohair, cotton... Their unique qualities - down to the tiniest part - will give each rug its strong, pure and beautiful heart.

And with the same respect for quality and detail we listen to all your wishes and desires. Together we open a world of possibilities to find your perfect match in material, color, design, shape... Being part of each production step, JoV presents an unrivalled flexibility - all the way from timing to delivery - to create an exclusive luxury rug that will complement you.

​JoV rugs are hand-tufted, handwoven, hand-knotted or hand-knitted with the utmost precision and the greatest care for even the smallest detail. Each rug takes our expert craftsmen 4 to 5 hours per square meter to create


Fabula Living has established itself as an international design company deeply rooted in traditional techniques, craftsmanship, uncompromising quality and Danish design traditions. We aim to tell stories with our modern rugs by bringing together design, tradition and simple style with the oriental techniques of weaving. It’s this behind the scenes creative process that makes the design stand out. Fabula Living is much more than modern interior design. The careful selection of wool, linen, cotton and other raw materials and shades of colour, the passion and patience, the thickness and the details in the weaving are present like invisible threads in all the rugs.

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